News & Events
[12.07.2017]Ayrton Senna: the McLaren years
In 1988, Ayrton Senna switched from Lotus to McLaren Racing, where he remained until 1993. McLaren Racing was founded in 1965 and is the second oldest Formula 1 team after Ferrari. With this team the Brazilian has experienced the highlights of his career. He contested 96 of 161 races for McLaren and achieved 35 victories and 46 pole positions.
[08.06.2017]Ayrton Senna Monaco Anniversary Highlights
During the 2017 Monaco GP we celebrated the 30th anniversary of the first Monaco victory of Ayrton Senna. Ayrton Senna won the Monaco GP six times - no other driver in the world could achieve so many wins in the most prestigious F1 Grand Prix.
Monte Carlo’s most famous hotel will be honoring the Brazilian driver with a statue and a customized suite; the Yacht Club de Monaco will display special items related to the 1987 win with Lotus; and a new line of clothes and accessories of the Ayrton Senna brand will be launched in the week of the GP
[24.03.2017]Australia here we are again!
Visit us at the Australia GP! Our Shop is located in the F1 ® Village.
[21.03.2017]Ayrton Senna's 57th Birthday
Ayrton Senna lived every second of his life with great love, determination and desire for victory. What about you?
57 years of Ayrton Senna.
[16.11.2016]Salão do Automóvel
Currently our team is Brazil for the International Motor Show Sao Paulo. If you visited the Brasil GP and got some time left, this is a nice option!
[10.11.2016]Ayrton Senna Cap Nacional Replica
All of you know the famous Nacional Cap which Ayrton Senna wore during his career. The Cap has also been one of the first products in this shop.
[18.08.2016]Summer Sale - Ayrton Senna T-Shirts 20% off
Enjoy the Ayrton Senna T-Shirt Sale! 20% discount on all T-Shirts. The perfect opportunity to get geared for the remaining summer days.
[26.06.2016]Goodwood Festival of Speed 2016
The Goodwood Festival of Speed is an annual event founded in 1993 which features historic race cars. About 180.000 visitors from all over the world come to Goodwood every year. The highlight of the event is the hill climb, where actual and historic cars try to beat the 1,86 km long track. Needless to say that some of Ayrton Senna's cars have been spotted there!
[19.06.2016]Ayrton Senna Shop at Le Mans 2016
Very exciting race at the 24 Hours of Le Mans! Amazing fans, mixed weather conditions and fast cars, everything a motorsport enthusiast could wish for. We collected some photos for you, take a look and see what's going on besides the race track.
[17.06.2016]Baku shows tribute to Ayrton Senna
During the last two and a half years we’ve been at several racing circuits around the world. Every single event was special in his own unique way. We enjoyed it all the time to bring great products to great fans.
[08.06.2016]New Ayrton Senna Scalemodels
We received a couple of new modelcars from Minichamps this week. Some of Ayrton Senna's best known race cars are available now in Scale 1:18 and 1:43.
[08.06.2016]Fotoshoot at Monaco historic GP
The historic Grand Prix of Monaco is a well known event for motosport enthusiasts since 1997. The Grand Prix takes place every second year, two weeks before the Monaco Formula 1 GP. It was the perfect opportunity for us to photograph our new Ayrton Senna Monaco Collection.