Press release - 29th June 2016
„Legend meets Classic Team Lotus“ – Ayrton Senna Special Collection
MBA-Sport presents a common collection with Classic Team Lotus. This special collection pays tribute to Senna‘s successes at Team Lotus.
Cologne, 29th June 2016 – A really special partnership. MBA-Sport, the worldwide licensee of the Ayrton Senna Collection, developed a special collection with Classic Team Lotus. This partnership honors the success of Ayrton Senna during his time at Team Lotus.
Ayrton Senna celebrated his first Formula 1 victory in the legendary Lotus 97T at Estoril. The rise of a star should begin in this tradition-rich team. Following his first successful years in Formula 1, the collection heavily focuses on the look and the sponsors of this time. With the use of the original logos of the team and from Ayrton Senna, a very authentic product line has been created. The collection is also characterized by the remarkable love for detail and the attention to its quality.
As part of the British Formula One Grand Prix from 07th to 10th July 2016, MBA-Sport presents this special collection exclusively at Silverstone. The proximity to British motorsport and the history of Silverstone provides a perfect setting for the presentation of this unique collection
Highlight of the special collection is the sophisticated designed Classic Team Lotus sweat jacket. Crested with quality embroideries and badges, it´s a cool companion for every day, even off the track. The sweat jacket is a tribute to Ayrton Senna's achievements in his 1985 Lotus 97T.
In 1985 Ayrton Senna was in his second season for Lotus and won the portuguese Grand Prix in Estoril and the Belgium Grand Prix in Spa. These two victories where the beginning of a distinguished career. In addition to these two victories, Ayrton Senna reached seven pole positions in this season and reached the podium six times. Senna finished the season with 38 points and ranked 4th in the overall standing.
All items of the Ayrton Senna Collection have been created in a close collaboration between MBA-Sport and the Ayrton Senna Institute. A part of the revenues goes directly to the Ayrton Senna Institute for charitable purposes.
The special Classic Team Lotus collection is available now and can be ordered in the Ayrton Senna Shop.
For high resolution pictures and additional information please contact :
Cologne First Trade GmbH
Urbacher Str. 12
+49 2241 – 2 34 01 20